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The purpose of this research was to determine the positive impact of the internet or e-commerce web for marketing doll craft products. Which previously marketed only in a limited scope, the point is because it does marketing only from someones talk, or those who already know there will be a doll company, or only those who make purchases then make purchases talking about doll products to friends, or family. The research method used in this research is descriptive qualitative, which explains the overall picture of developing problems and creative ideas that will be innovative solutions. From the research results obtained that it is better to use the renewable technology resources, because as time goes on technology becomes more renewable, as for some people say if “technology keeps away that is close and bring the distance closer,” so for the problem in this company. Technology makes us better communicate with each other than not used, the possibility, the feasibility, and other advantageous help people in the world bring their product into the world. The impact using of e-commerce, it can increase the revenue of the company and can reduce the cost. The other impact is everything product that we can sell and service all of the time without any restriction and boundary of the area.