The Influence of Brand Awareness, Packaging Design and Word of Mouth on Purchase Intention
Yuli Harwani and Aprilia Aska Sakinah
Universitas Mercu Buana
yuli_harwani[at]mercubuana.ac.id
Abstract
Keywords: brand awareness, design packaging, word of mouth, purchase intention
Topic: Marketing Management
Link: https://ifory.id/abstract/XhFH7ctUd8j3
Conference: The 4th International Conference On Management, Economics And Business (ICMEB 2019)
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