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Abstract The development of Ongole cattle has been developed in Indonesia. The study aimed to determine the behavior of farmers in the development program of Ongole cattle, and the factors that influence it. Research locations in Wonosari District and Playen District. There were 40 farmer samples from 4 farmer groups who had implemented all Ongole cattle development programs in Gunungkidul Regency. Data is processed using multiple linear regression analysis. Research shows good behavior from farmers in technical guidance, development of forage fodder, implementation of integrated animal services, and the rescue of productive female cattle from farmers who receive or not receive assistance from Ongole breeds. However, its behavior is not good in making and using alternative animal feed. Partially, the age of the farmer and the frequency of joining the program have a positive effect on the behavior of farmers in the development program on Ongole cattle. In addition, the experience of Ongole cattle breeding and the cost of maintaining Ongole cattle breed have a negative influence on the behavior of farmers in the development program of Ongole cattle. Farmers income and education, the number of Ongole breeds that are maintained, and the frequency of attending group meetings do not affect the behavior of farmers in the development program of Ongole cattle. In order for the Ongole cattle breeding development program to develop better in Gunungkidul Regency, the related department motivates farmers to carry out alternative animal feed making and check the reproductive conditions of cattle.