THE RATIONALIZATION OF MAJA LABO DAHUS VALUES IN THE ACTION OF BIMAS YOUNG POLITICAL ACTORS Ruslin a. Heni Gusfa b
Pasca Sarjana Komunikasi Universitas Mercu Buana Jakarta
Abstract
Communication is an action, in political practice politicians action of coordinative activity have values to gain power. Maja Labo Dahu philosphy is a communication concept of young politicians in Bima with value, to get position of power, the essence of Maja Labo Dahu is to fortify from every aspect of national politics right now, more likely to be dirty political action, for example: corruption, libel, blashphemy, spreading hoax, bring into conflict, money laundry and self enrich. The purpose of this research is to study the experience of young political actors with positive rational oriented, the concept itself applied honeesty in competition or political power that related with the prespective of Weber Theory of Social Action, Jurger Hebermas Action, Hafied Cangara Political Communication Theory and Deddy Mulyanas Culture as Social System. This research analyize the experience of Bimas young political actors social action that is based on Maja Labo Dahu values Ashamed and Afraid. The method used in this study is Etnography Qualitative with constructivist paradigm of values, meaning, and messages. The result shows two categories of rational political action based on maja labo dahu, they are real action and rationalization of pseudo-actions.
Keywords: Rationalization, Maja Labo Dahus Philosophy Value, Experience of actor politicians, and Actions of real politicians
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