Indonesia Conference Directory

The presence of a modern market in the peoples economic order will show that economic growth is good, but for small traders the existence of modern markets is a real threat to the sustainability of their business, an increasingly difficult life now traders must compete with modern markets. This study aims to obtain the latest information from the literature studies conducted on the impact of the growth of the modern market in the midst of peoples lives and provide solutions to the problems studied. This research includes the type of literature study by looking for theoretical references that are relevant to the cases or problems found. The type of data used by the author in this study is primary data by conducting observations and secondary data, namely data obtained from journals, documentation books, and the internet. The results of the literature review conducted mostly suggest that the impact of the growth of the modern market reduces the turnover of sales of small traders or income, the existence of unfair competition between modern markets and the small traders market. The benefits of this study are expected to be obtained by various policies which to overcome this problem continue to be pursued by the regional government through regulations such as modern market licensing.