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Developing Personal Selling SOP, Improving Company Profile Proposal and Website of MSMEs of PT Selula Dwiphaloka Teknologi
Fabian Danandjaya Puspadewa

Universitas Indonesia


Abstract

The increasing number of MSMEs (Micro, Small and Medium Enterprises) in Indonesia has had a positive contribution to Indonesias economy, but many MSMEs unable to manage their business well. PT Selula Dwiphaloka Technologi is an MSME that sells a custom-design machine for B2B customer and in the preliminary analysis found that MSME couldn-t manage their marketing activities well. The data were collected using business coaching methods, a qualitative research that used to mapping MSME-s condition and problem, then take a corrective action to implement solutions for improvement. The result shows that the MSME need to develop SOP of personal selling, improve the company profile proposal, and improve the websites to support marketing activities. Surveys were also conducted to support evidence of the improvement result. This study aims to help PT Selula Dwiphaloka Teknologi manage their marketing activities by creating SOP of personal selling, designing new company profile proposal and website.

Keywords: marketing, MSME, personal selling, B2B, promotional tools

Topic: Management

Link: https://ifory.id/abstract/YLyEaAKfpxZc

Conference: International Conference on Economics, Business and Economic Education Science (ICEBEES 2019)

Plain Format | Corresponding Author (Fabian Danandjaya Puspadewa)

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