Indonesia Conference Directory

Dian Nuswantoro University is famous because of its technology information. It becomes the unique selling point. Nevertheless, in maitaining its website, Dian Nuswantoro University is still in the rank number 31 based on the July 2018 Webometrics. Meanwhile University of Indonesia is presented as the highest rank. The Webometrics bases its rank scoring on the presence, impact, openness, and excellence. Eventhough the information and display management are not the main point for scoring, but the content strategy pattern of the highest rank university can be a good sample for Dian Nuswantoro University to fix its rank in the near future. This is the second research that relate to the previous research about the strategy of University of Indonesia. After the anlysis was formulated, it can be applied as the result of this research by adapting it on the Dian Nuswantoro University. The aim of this research is to produce the content strategy development for Dian Nuswantoro University. This is a descriptive qualitative research by using the content analysis method. While the theory is The Positioning Strategy. The unit analysis of this research is the websites of Dian Nuswantoro University and the website of University of Indonesia.