Indonesia Conference Directory

A total of 15.72% of the elderly in Indonesia are currently connected to the internet. Nowadays, elderly start using applications such as Gojek and Grab to meet their daily needs. However, the interface design by its application does not support the limitations of the elderly. There are many elderly people who have difficulty in using the applications that exist today. This study aims to design an application interface that is suitable for the elderly using eye tracker technology. Eye tracker is a tool that is capable of recording data where the human pupils are focused, recording the interests and interests of users so that they can provide accurate analysis in designing the interface design of an application. Respondents in this study were young elderly with a age range of 60-69 years. The experimental design in this study was that the elderly were asked to order Go-Car services in the GoJek application and recorded using Tobii Eye Tracker. The results of this study can be a reference recommendation for creative industries that want to make the elderly as their market segmentation.