Case Study of Omnichannel Marketing Application in PT Arwana Citramulia Tbk
Taufik Amirullah, S.Sos (1), Daniel Tumpal H. Aruan, Ph.D (1)
(1)Magister Manajemen Universitas Indonesia
Abstract
Keywords: omnichannel marketing, technology acceptance model, marketing channel, B2B marketing
Topic: Management
Link: https://ifory.id/abstract/YrW4fumDUpx6
Conference: International Conference on Economics, Business and Economic Education Science (ICEBEES 2019)
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