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Implementation And Communication Models of CSR Program In Indonesia and Malaysia
Adhianty Nurjanah1, Frizki Yulianti Nurnisya2



Abstract The purpose of this study is to find out the implementation and the CSR communication model because nowdays the demands for corporate awareness increase significantly. Thus, every company should carrying out their business program with full of responsibility and ethically, including in the implementation of Corporate Social Responsibility (CSR). This study examines 2 cross-country companies, namely PT Holcim Indonesia Tbk Cilacap Plant Indonesia and SSP Global Malaysia. This research using case study methods that belongs to qualitative descriptive research. The results show that the implementation motives between the two companies have similarities, namely Socially Responsibility Business Practices, support in community development tailored to the business or business activities of the community. While the communication models also have similarities because it uses dialectical communication so that it is able to solve the problem of rejection of CSR programs by the community at the beginning of its activities.

Keywords: Implementation, Corporate Social Responsibility (CSR), Communication, Companies

Topic: International Symposium on Social Sciences, Humanities, Education, and Religious Studies


Conference: The 3rd International Conference on Sustainability and Innovation (ICoSI 2019)

Plain Format | Corresponding Author (Adhianty Nurjanah)

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