PENGARUH KUALITAS PRODUK DAN SENSITIVITAS HARGA TERHADAP PERILAKU PEMBELIAN SMARTPHONE PRODUK CHINA
Irfanudin Lathif dan Anas Hidayat
Program Magister Manajemen, Fakultas Ekonomi
Universitas Islam Indonesia
Abstract
Keywords: kualitas produk, sensitivitas harga, perilaku pembelian
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/ZMkHVyWXju4w
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
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