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DEMOCRATIZATION OF PARTAI KEADILAN SEJAHTERA (PKS) THROUGH POLITICAL CSR IN THE DKI JAKARTA REGIONAL ELECTION 2017
Suraya Mansur; Evi Ganis

Universitas Mercu Buana Jakarta


Abstract

The Aims of this study to answer how the strategy of corporate social responsibility in keeping the constituents and what obstacles exist in the Election of Regional Head of DKI Jakarta in 2017? This study uses the theory of Political CSR that has emerged in the 2009 democratic election process in Indonesia. Political CSR Strategy has been used by the Partai Keadilan Sejahtera in political campaigns since the 2009 elections. This study uses the Constructivist paradigm. Research method with qualitative case study method. The key informants of this research are (1) Mardani Ali Sera M.Eng., Member of the House of Representatives, Commission II, PKS Faction, chairman of the Success Team of the candidate pair of Anies-Sandi.; (2) Ledia Hanifa Amaliah, Members of the Peoples Legislative Assembly, Commission X, PKS Faction, chairman of the public relations (PK) field of PKS DPP, one of the spokespersons of candidate pairs for Anies-Sandi; (3) Rahmat, Secretary at the Election Winning Body (Bappilu) DPP PKS; (4) Deddy Syahrul, General Manager of Ashidiq Cater Aqiqah. The data collection technique uses in-depth interviews, observations and documents. The data validity technique uses source triangulation. The data analysis technique begins with data reduction, data display, verification and conclusions. Finding: PKS strategy in the democratic process of regional elections in DKI Jakarta prioritizes sustainable programs as a form of party social responsibility as the implementation of the slogan "blessing for the people". PKS intensifies service activities for the community institutionalized in the form of a wing organization (wajihah). Implication: PKS must get closer to the media so that the PKS program through political CSR will change the image of PKS which was previously exclusively an open party.

Keywords: Prosperous Justice Party (PKS), Regional Head Election, Political CSR, Political Communication

Topic: Political Party and Election

Link: https://ifory.id/abstract/ZWP7GXgvapAB

Conference: The 1st International Conference on Democratisation in Southeast Asia (ICDeSA 2019)

Plain Format | Corresponding Author (Suraya Mansur)

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