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The study aimed to analyze the potentials of Positive Deviance approach in addressing the problems of Etawah Grade goat. By using a qualitative approach, this research was conducted in the Kaligesing Sub-district, Purworejo Regency, Central Java. Data were obtained through in-depth interviews, observation and focus group discussion. Key informants were determined purposively, which include elements of small holder farmers and the other stakeholders, i.e. extension worker and the staffs of Agency of Agriculture Livestock Marine and Fisheries of Purworejo Regency.The results showed that the Positive Deviance approach has a chance to be applied in driving behavioral change that leads to the livestock management as agribusiness practices. It is powered by a situation where the livestock problem was not solely in the form of technical barriers, the existence of a positive deviant and the support of local leaders such as village heads as well as the commitment of small farmers themselves.