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The aim of this study is to see the benefits and convenience of selling goods in e-commerce and analyze business models to provide a description of the characteristics of e-commerce and to analysis business models using the Business Model Canvas (BMC). The method used in this study is descriptive research methods that describe situations related to several existing variables and use BMC as a tool to explore business processes into more detailed parts such as relationships, needs, costs, activities, income, etc. This research was conducted by discussing the system of ease of interface, sales system, ordering system and payment system by the owner using e-commerce technology. The results this study shows that Brodos income comes from product sales, profit share from credit card, and profit share from the online marketplace. This income is derived from the consumer segment as well as the results of profit sharing by offering a value proposition that Brodo has, namely Product quality, Customer satisfaction, and offline store. This value proposition differentiates Brodo from other similar brands.