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APPLICATION OF MULTIDIMENTIONAL SCALLING IN DETERMINING THE COMPETITION POSITION AMONG THE SENIOR HIGH SCHOOLS IN MANADO
Deisi Natalia Maapanawang, Santje Salajang, Wayan Damai

Universitas Negeri Manado


Abstract

Senior High Schools are in charge of education and teaching for human resource development. High schools in Manado are 57 high schools. Even though there are quite a lot of SMA in Manado, there are still more and more new private high schools, this causes more intense competition among SMA in Manado to win over consumers (students). Based on these considerations, this research was conducted with the aim to find out the competitive position map among high schools in Manado. The method in this research is a survey research. The sample of this study was 303 students who were in 8 high schools, namely Eben Haezar Christian High School, Don Bosco Catholic High School, Rex Mundi Catholic High School, State High School 9, Prisma Pioneer High School, State High School 1, MAN Model 1, and MAS Al Muhajirin. The results of the study were reviewed from 9 variables including: the cost of education, location, teacher, school management, religion, facilities or infrastructure, graduates, reputation and promotion, it turns out that the closest competitors are SMA Negeri 1 Manado are MAN Model 1 Manado and SMA Prisma Pioneer Manado. While the closest competitor of Manado 9 Public High School is MAS Al Muhajirin Manado. Meanwhile, private schools that compete closely with each other are Eben Haezar Manado Christian High School and Don Bosco Manado Catholic High School. While the Rex Mundi Catholic High School in Manado is considered to have no competitors.

Keywords: Multidimensional Scaling, Competition Between Schools

Topic: Learning / Teaching Methodologies and Assessment

Link: https://ifory.id/abstract/Zw6PLYKAjpaW

Conference: The 4th Asian Education Symposium (AES 2019)

Plain Format | Corresponding Author (Treesje Londa)

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