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Spatial Analysis of Tourist Dispersal and Mobility for Tourism Destination Planning and Development: A Case Study of Great Ocean Road Region Australia
Syifaa Novianti (a)*, Cholid Fauzi (b), Dwi Suhartanto (c)

(a) Department of Business Administration
*syifaa.novianti[at]polban.ac.id
(b) Department of Computer Engineering
(c) Department of Business Administration
Bandung State Polytechnic
Jl. Gegerkalong Hilir, Ciwaruga, Kec. Parongpong, Kabupaten Bandung Barat, Jawa Barat 40559


Abstract

Many studies encourage destinations to consider dispersal and mobility as key strategic components of tourism planning and development. Essential aspects such as destinations visited, the arrival and exit directions become a basis for formulating a tourism planning policy. However, research in examining this paradigm by using a spatial analysis is limited. This paper introduces an analysis by using Geographic Information Systems (GIS) to create a visualization of tourist dispersal and mobility. This methodology was implemented in the Great Ocean Road Region, an iconic regional destination in Australia that is experiencing a limited tourist dispersal. Results from 351 questionnaires were processed by GIS with a web-based application. The data process uses tools, including ArcGIS ESRI to create spatial data and PHP and JavaScript programming languages to visualize the results. The results show that there is a low geographical dispersal in the region with the hinterland area remains untapped while the coastal area receives abundant of tourists. It is aggravated by limited tourist mobility which arrives and exit from the same direction. With GIS technology, the visualization from this spatial analysis shows a possible tourism pressure that is worth-noted by policy-makers in the planning and development process.

Keywords: Spatial Analysis, Geographical Information System, Dispersal, Mobility, Tourism Planning and Development.

Topic: Environmental Engineering

Link: https://ifory.id/abstract/ZyRA8ua6Yrx4

Conference: The Third International Conference on Innovation in Engineering and Vocational Education (ICIEVE 2019)

Plain Format | Corresponding Author (Syifaa Novianti)

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