THE INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS TO REPURCHASE INTENTION WITH CONSUMER SATISFACTION AS MODERATOR VARIABLE
Dewi Komala Sari(1), Lilik Indayani(2), Alshaf Pebrianggara(3), Sylvia Dita Anggrain(4)
1,2,3&4Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Sidoarjo
Abstract
Keywords: Perceived Ease Of Use, Perceived Usefulness, Repurchase Intention, Consumer Satisfaction
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/agzqDXmpf6Ju
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
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