Indonesia Conference Directory

Tourism is one of the mainstay sectors that contribute to providing a large income. Therefore, the tourism industry is doing a lot of improvement and development in order to increase the number of tourist visits. Various existing tourist destinations are addressed and revitalized. In addition, exploration and creating new tourist destinations have also been intensified. Thus, there will be more alternative destination choices for tourists. One potential destination to be developed is halal tourism. Halal tourism is a concept of tourism that is being developed by the government. Some tourist destinations began to implement halal tourism, including Yogyakarta. Through halal tourism it is expected to be able to improve the performance of the tourism sector. The potential market in the form of the number of Muslims who travel makes this halal tourism an opportunity to obtain greater state revenues. Muslim tourists who have a great awareness in carrying out their Islamic values will consider looking for a friendly tourist destination for them to carry out their worship in all aspects when the tourist visit takes place. Another important issue that must be considered is the branding of tourist destinations. City branding will provide a marker identity for a city that is different from other cities. This is a sign for the city that is easily remembered and understood by tourists. Yogyakarta as a major tourist destination city in Indonesia is working to strengthen branding. Yogyakarta is currently developing halal tourism in order to meet existing market needs and opportunities. The cultural element as an identity that is firmly attached and has been known for a long time can be combined with Islamic values in developing halal tourism.