Development prospect of Education-Based Maritime Tourism in North Minahasa. Olivia J Lalamentik
Universitas Negeri Manado
Abstract
The research aims to find out the prospect of marine tourism development based on education. It investigate the community-s development program of human resources in supporting the development of marine tourism, to analyze the supporting and inhibiting factors in the development of marine tourism, and to explain the development strategy of marine tourism object which is regional potency-based. The study was conducted at maritime tourism locations: Paal Beach Likupang, Pulisan Beach Likupang, Surabaya Beach Likupang, Firdaus Beach Kema, all is located in North Minahasa regency. The methods used were descriptive qualitative with survey technique. The sample consisted of 70 households selected using purposive sampling method. The data were analyzed descriptively implementing SWOT analyses. The result show that the four marine tourism objects in North Minahasa Regency have a very good prospect viewed from product, market and marketing, investment, landscape, institution and human resources aspects. The development program of human resources in supporting the development of marine tourism is generally “very low and low", the factors affecting the development of the marine tourism are product , market and marketing, investment, landscape , institution, and human resources. The development strategies of marine tourism based on regional potency is done by developing integrated tourism product which is marine and coastal based, improving the role of private sector and community in tourism management, and improving the quality of community- education on tourism and ability to catch business opportunities in tourism aspect.
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