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Marketability at the Degree of Sharia Bankings- Growth and the Role of Sharia Financial Literacy and Inclusion
Ahmad Abbas, Neks Triani

IAIN Parepare, Universitas Sembilanbelas November


Abstract

The core of this research is to highlight marketability in the growth of sharia banking in Indonesia and to test the role of sharia financial inclusion and literacy. The sample of this research is Indonesia sharia banking consisting of sharia commercial banks and business units listed in Indonesia Bank and Financial Services Authority over the period of 2014-2019. Data of monthly financial statements are analyzed using the test of interaction effect with multiple moderators. The starting result of this research points out that the marketability at the degree of sharia bankings- growth is in a moderate power. The main result is found that the nexus between marketability and the growth is empirically affected by the role of sharia financial literacy and inclusion, nevertheless both have opposite roleS.

Keywords: Market Power, Marketability, Financial Inclusion, Financial Literacy

Topic: Islamic Finance and Banking

Link: https://ifory.id/abstract/cCW9fz8ahPRH

Conference: THE 4th ANNUAL ISLAMIC FINANCE CONFERENCE (AIFC 2019)

Plain Format | Corresponding Author (ahmad abbas)

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