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This study aims to determine the potential problems and solutions in community empowerment based on tourist villages and excellence with the existence of “Jamu” Tourism Village in Kampungdalem Village, Kediri City. The approach used is the Participatory approach. The main techniques of data collection are done through observation techniques (both physical data observation and observation involved), focus group discussions (FGD) and surveys directly to respondents from May to July 2019. Physical observation to find out problems in community empowerment based on “Jamu” Tourism Village. While observation is involved to identify solutions and benefits or advantages of “Jamu” Tourism Village. The sample location of this study focused on RW 02, Kampungdalem Village, Kediri City. Identification of problems including residents having various fields of business other than herbal medicine, the quality of diverse tastes of each herbal medicine manufacturer, and the existence of an icon of Child Friendly Village before the existence of “Jamu” Tourism Village. The solution to this problem is the need for moral and material encouragement for people, the assistance and supervision of all herbal medicine producers, and uniting different icons into one interesting treat. The advantages are mature concepts based on clusters, variations of various processed herbal products, renting costume sellers and supporting properties, opening jobs and reducing crime rates and preserving the nations culture while maintaining a healthy body.