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Green economy is an economic concept that aims to improve human welfare, reduce inequality, and preserve the environment and carry out development that is in accordance with the carrying capacity of the environment. Tegal Regency has a complete tourist attraction consisting of natural attractions and artificial tourism objects. One of the artificial tourism objects being developed is Cempaka Tourism Village, Bumijawa District. This Cempaka Tourism Village relies on the concept of democracy economy based on local wisdom and the beauty of the natural environment. The purpose of this study is to inventory the potential and attractiveness of Cempaka Tourism Village, analyze the application of green economy concepts in the development of Cempaka Tourism Village as an effort to realize sustainable development in the tourism sector and determine the best policy strategy alternatives in the development of Cempaka Tourism Village. The analytical method used was qualitative and quantitative descriptive analysis method. The analytical tool used was the Analytical Hierarchy Process (AHP) method with the Expert Choice application. Based on the results of the research that Cempaka Tourism Village has the potential and attractiveness to be developed into a tourist village with a green economy concept. The best alternative strategy in the development of Cempaka Tourism Village is to utilize the Slumpring Market as an alternative for improving the environment-based community economy.