Indonesia Conference Directory

The creative industry in Indonesia is currently growing rapidly. This is evidenced by its sizeable contribution to the National GDP. This condition also occurs in East Java. Based on BPS data it is known that Malang City has become one of the new strengths in East Java. Therefore, this study wants to show the mapping of creative industries in Malang in increasing regional competitiveness. This study uses a quantitative approach to the type of descriptive research. This research was conducted in Malang City which consisted of 5 (five) districts. The population of this research is the creative industry which is included in 16 creative industry subsectors and is located in Malang City. This research instrument uses a questionnaire and interview guidelines. While for data analysis, descriptive analysis and mapping of the spread of creative industries in Malang were used. The results showed that the 16 sub-sectors of the creative industry developed well in Malang. Based on the mapping results, it is known that the Lowokwaru sub-district is the district that has the best competitiveness in the creative industry. This is evidenced by the large number of creative industries in the district. In addition, the ability to compete with the creative industry with other districts in the city of Malang. This is evidenced by the fairly extensive development and marketing. The creative industries that are growing rapidly in the Lowokwaru District are crafts and fashion. Then for the districts with the least number of creative industries is Kedungkandang District. Therefore, the government needs to provide guidance to the creative industries, especially the creative industries in the districts where the number of creative industry actors is still small. Thus, the ability to compete in Malang City in the creative industry will increase.