Implementation of Decision Tree Algorithm in Customer Recency, Frequency, Monetary, and Cost Profiling: a Case Study of Plastic Packing Industry
Windu Gata(a), Iskandar(b), Hasan Basri(c), Dewi Ayu Puspitawati(d), Syamsu Hidayat(e), Walim(f)
STMIK Nusa Mandiri Jakarta(a,d,e)
Jl. Damai No.8 Warung Jati Barat Jakarta Selatan DKI Jakarta, Telp(021-78839502).
Sekolah Tinggi Teknologi Muhammadiyah Cileungsi (STTMC) (b).
Jln.Anggrek No.25 Cileungsi Kabupaten Bogor 16820, Tlp. (021) 82495502
Universitas Bina Sarana Informatika(c,f).
Jl. Kamal Raya No.18, RT.6/RW.3, Ringroad Barat, Cengkareng, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11730.
Abstract
Keywords: Customer Profiling, RFM-C, Algorithm Tree, C4.5, Random Forest
Topic: Informatic and Information System
Link: https://ifory.id/abstract/dZ2tP8XgaHV7
Conference: 2nd International Conference on Informatics, Engineering, Science and Technology (INCITEST 2019)
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