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Social media is now very easy to use and accessible for anyone including in the business world as a market opportunity. The purpose of this scientific work is to explore the use of social media in attracting consumer attention to the culinary business as a promotional medium. In this scientific work the author uses descriptive methods that provide a detailed description of the matter in writing. The results of the writing made to see the scope of social media influence the selling power of the culinary business. The discussion in this study refers to social media studies that foster business opportunities which focus on the culinary world. In conclusion, social media has a huge chance in the culinary business to fascinate the consumers. Also, promoting in social media lessen the promotional costs than promoting in conventional way, it is making the enterpreneurs easier in order to offers their own products to public.