Indonesia Conference Directory


<< Back

INFLUENCE OF CONSUMER SATISFACTION ON RE-BUYING INTERESTS BUY CONSUMER RE-BUY
Henry Bramantio Lau, Markus Bunga, Wehelmina M. Ndoen

Universitas Nusa Cendana


Abstract

This study aims to determine the influence of consumers satisfaction (Attributes Related to The Product, Attributes Related to Service, and Attributes Related to Purchase) on Repurchase Intention in Pink Jaya Tofu Factory in Kupang City. The type of research is quantitative. The population in this study involves consumers of Pink Jaya Tofu Factory in Kupang City. Sampling technique is accidental sampling, with sample of 96 respondents. Data collection using questionnaires. This research uses multiple linear regression analysis. The result shows that variabel Attributes Related to The Product and Attributes Related to Purchase have a significant influence on Repurchase Intention in Pink Jaya Tofu Factory in Kupang City. While, Attributes Related to Service has no significant influence on Repurchase Intention in Pink Jaya Tofu Factory in Kupang City. The simultaneous test results in this study revealed that all variables affect Repurchase Intention in Pink Jaya Tofu Factory in Kupang City.

Keywords: Consumers Satisfaction (Attributes Related to The Product, Attributes Related to Service, Attributes Related to Purchase) and Repurchase Intention

Topic: Business Process in Digital Era

Link: https://ifory.id/abstract/e3RnTxwCHt9y

Conference: International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)

Plain Format | Corresponding Author (Rolland Fanggidae)

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats