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Technological advances and freedom of creativity through social network sites provide a gap in building creative industries independently. This democracy became the path of independent animators as a smooth step as the creative industry that was appointed by the government as a sector that could raise the nations economy. This study mapping out how Independent animation builds creativity through characterization and the contingency created in its their social media accounts. The results in this study shows (1) animated figures become the main media as idols and management branding. (2) narratives and compensation for humor have a positive impact as animated entertainment media. (3) the characteristics of story themes that become trends in the segmentation of adolescents are more in demand.