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Rattan handicrafts are the Featured product of Cirebon City. In the heyday, the Cirebon rattan industry has dominated 90% of the world rattan market, the value of rattan exports reached hundreds of millions of USD. In 1998, there was an economic crisis, the rattan industry began to collapse affecting the production of the craftsmen. The government policy regarding the export of rattan raw materials caused a surge in rattan raw material prices. On the other hand, the potential of Human Resources and government support is not optimal and lost passion in the rattan industry. This paper aims to explore the potential of Kampung Wisata Rotan Galmantro as a tourist village developed by regional characteristics to revive the business of craftsmen. The methods used are descriptive qualitative. Data collection techniques utilizing field observations, visiting sites, focus group discussions (FGD), in-depth interviews with informants of Kampung Wisata Rotan Galmantro, and literature studies about tourist villages. The results of the study indicate the potential development in the quality craftsmen in the villages of production centers, the production of various handicrafts with the latest designs, the design of the physical arrangement of integrated areas according to the needs and potential of each village or business group/craftsman.