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In tourism development, an analysis of the development of creative tourism potential is an interesting study. The core of tourism development, among others, is the development that prioritizes local wisdom, and the preservation of art culture (batik). Development of batik creative tourism potential, should consider aspects of tourism support, and the characteristics of creative tourism. Batik creative tourism offers the opportunity for tourists to develop creativity by learning with local residents in the process of making batik. This study from an economic sociological perspective is motivated by the powerlessness of the tourism sector in developing the potential for creative tourism in batik. Creative tourism requires the development of potential for the advancement of batik creative tourism. This article examines the development of batik creative tourism potential in the village of Paoman, Indramayu district, West Java, 2018. Data collection was carried out through observation, documents and interviews with tourists, batik center owners, batik makers, and related agencies. Data analysis uses triangulation. The results of the study show the supporting aspects of tourism, and the characteristics of creative tourism are important factors that need to be considered in developing the potential of batik creative tourism. The Paoman batik center has the potential to become a batik creative tourism destination, but it needs further development of authentic tourist experiences, active involvement of tourists, participatory learning involving tourists, direct contact with tourists, creating their own products by tourists, and availability of work practices.