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The purpose of the development of beef cattle farming is to increase the population and productivity of cattle products followed by increasing the income of farmers, creating jobs and improving the genetic quality of beef cattle. The problem is that beef cattle farms in North Sulawesi are still carried out traditionally and have not been environmentally. Beef cattle are developed by most farmers by grazing on agricultural land. Based on these problems, a study was conducted to find out strategies that could be applied to support the development of beef cattle farms, which are environmentally. The purpose of this study was to analyze the role, opportunities and challenges of beef cattle farms in North Bolaang Mongondow Regency. This research was conducted in the North Bolaang Mongondow Regency using the survey method. The research location was determined by purposive sampling, namely Sangkub, Bintauna and East Bolangitan Districts which carried out the development of beef cattle. Analysis of the data used is the SWOT analysis. The results showed that the prospect of developing beef cattle farms was analyzed based on land potential which showed that the real population could be increased to 1.37 times. The development of beef cattle farming is carried out with an environmental and sustainable orientation, through development with the concept of LEISA (Low External Input Sustainability Agriculture). Conclusion, the development of beef cattle has a role in increasing the income of farmers and has market opportunities, and the challenges can be minimized by increasing the productivity and quality of beef cattle that are environmentally oriented. technology introduction is needed for the development of sustainable beef cattle farms.