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Smartphones are one of the information technology devices that are currently widely used by traders on their marketing activities. Aside from being a communication tools among traders, smartphones are also used by traders to get market information and communicate products and services to consumers. This study aims to analyze the perceptions of fruit traders in using smartphones as marketing communication tools. This study uses descriptive analytical methods and uses frequency distribution data analysis. The results showed that of the 43 fruit traders who were the samples of this study, the perception of traders in using smartphones for fruit marketing activities varied. Regarding the perception of ease of trading, majority of traders (97.7%) agree that smartphones provide convenience in marketing. This is in line with the perception of ease of use, which 88.4% of traders consider that smartphones are not complicated to use. In addition, regarding the security perceptions, as many as 83.7% of traders consider that smartphones are safe to use in trade transactions. This study concluded that smartphone is perceived as a marketing tool that provides convenience in fruit marketing activities. Moreover, traders also consider that the use of smartphones is safe and not complicated to use.