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The study examined and analyzed empirically the influence of innovation toward the marketing performance on micro, small and medium enterprises of convection in Semarang City. Based on the research gap of the research results about the influence of entrepreneurial networking toward the marketing performance; we got a proposition that business superiority was the ability of a business to give more values than competitors; such as developing the product quality, creating more varied products, providing better services, creating customer loyalty, and determining the competitive selling price with the cooperative spirit which was beneficial and useful. The business superiority potentially improved the marketing performance. The underlying theories of the study were the social capital theory, the competitive advantage theory, and the organizational and dynamic capability approach. The population of the study was the micro, small and medium enterprises of convection in Semarang City. There were 100 respondents as the samples of the incidental sampling.The respondents were the owners / managers of convection enterprises; the samples were prioritized for enterprises which belonged to the characteristics of the cluster target program at the Office of Industry and Trade in Semarang city. The data were analyzed by multy Regrecation. The results of the study showed that generally the marketing performance through the innovation include calture innovation, technice innovation, product innovation, and administration innovation. Then; it issuggested that the marketing performance isnecessary to be built and developed on the micro, small and medium enterprises of convection.