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Educators creativity in responding to the phenomenon of viral social media becomes a benchmark of learning media must be based on social media, so learning can be accepted by students until conventional learning begins to require. The above becomes the basis for increasing conventional learning to be interesting by utilizing social media based on Telegram, specifically BOT API, telegram with basic cosmetology content courses. The media application development method uses the black box method, consisting of (1) feasibility study, (2) requirements, (3) system design, (4) Coding, (5) Testing system, (6) Acceptance Test. The method in this study is limited to validation of sample testing on media experts. The results of this study are validators assessing 87% of media validation consisting of the quality of visual and auditory perception, ease of interaction, ease of learning and ease of use, while user response consists of 88% efficiency, 89% efficiency, 84% circulation motivation, and 86% enjoyment. This implies that the application can provide benefits for students who will discuss basic makeup based on Telegram social media.