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Independent animation has an influence on local identity that present on social networks sites (SNS). Through visual, communication is formed, compiled and negotiated in reflecting Indonesianness as a reflection of animators. Recognizing that cultural identity in animation has the potential to develop values for national ideology and culture, it also becomes one of the forms of Intellectual Property (IP) and creative industries that deserve consideration. This research reveals how visual literacy is present in Independent animations on SNS. We begin selecting and filtering animations that are present on animator Instagram accounts that have above 10,000 followers. Focusing on the meaning of identity that is built through visuals, texts, and narratives in animations that appear to be connected with the acceptance of followers (followers), observers, and comments given as confirmation of the success of Indonesian animated identity. In the end, this research can identify visual perception, visual aesthetics in building Indonesianess identity.