ENHANCING COMPETITIVENESS OF CREATIVE INDUSTRY STRATEGY WITH RESOURCE-BASED MARKETING MIX
Sri Harini; Erni Yuningsih; Dwi Gemina
Djuanda University
Abstract
Keywords: Keywords-business success; marketing mix strategy; based resources; creative industry
Topic: Business Process in Digital Era
Link: https://ifory.id/abstract/f3MkJqRQmZ7C
Conference: International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)
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