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Banana chips is one of food cultivation product of banana which famous and superior in Lampung Province. Demand of banana chips form inside and outside region is getting higher. High demand has led to the emergence of new marketing agencies that wanto to be involved in marketing banana chips. This research aims to identify marketing channels and analyze the profit margin of each marketing institution for banana chips in Lampung. Data was collected through interviews with marketing agencies involved in marketing banana chips. Data analysis methods used are qualitative descriptive and profit margin analysis. The results of interviews and analysis show that there are 3 distribution channels for banana chips in Lampung. Channel I (producer - consumer), channel II (producer - retailer - consumer), and channel III (producer – collectors - retailer - consumer). The profits margin to each marketing channels are: (1) producer - consumer Rp25,095/kg; (2) producers - retailers Rp.11,704 / kg, consumer retailers Rp4,704 / kg; and (3) producers - collectors Rp.7,556 / kg, collectors - retailers Rp7,500 /kg, retailers - consumers Rp4,704 / Kg. Large profits margin will be obtained if producers directly sell to consumers