Toward the Best Model of Purchase Decision Through Online Store in Indonesia from the Lens of Price Perception, Service Quality and Marketing Communication
Muhamad Al Faruq Abdullah
Universitas MercuBuana, Faculty of Economics and Business, Jakarta-Indonesia, alfaruq1602[at]gmail.com
Abstract
Keywords: e-commerce, price perception, service quality, marketing communication, online purchasing decisions.
Topic: Marketing Management
Link: https://ifory.id/abstract/gcMBkjHVL4RG
Conference: The 4th International Conference On Management, Economics And Business (ICMEB 2019)
Plain Format | Corresponding Author (Muhamad Al Faruq Abdullah)
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