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ANTECEDENTS OF BEHAVIORAL INTENTIONS ON ONLINE TRAVEL AGENT COMPANY: COMPARISON BETWEEN GENERATION X AND MILLENNIAL
Faisal Arsya Rakhmada

Universitas Indonesia


Abstract

The number of users of the internet in Indonesia has grown at the unbelievable rate. There is no exception with the growth rate of the online travel agent in Indonesia. When making online transaction, including online travel agent transaction, consumers are faced with uncertain situations. The uncertain situations could grow increasingly critical when consumers have to share their personal sensitive information in the transaction process. In this context, building and maintaining trust becomes very important to online marketers as various studies have shown that the lack of trust is one of main reasons for consumers- hesitancy to online shopping. The evidence has shown that trust could reduce the perceived risks and by that could also determines success or failure of e-vendors. The research objective is to analyze the antecedents of behavioral intentions on online travel agent company. Also to see whether the trust formation between generation X and generation Y has difference. The research is online surveys based conducted with convenience samples from two different generation. The results have shown a robust relationship between initial trust towards online travel agent and consumers- behavioral intentions. The results also suggest that there is no differences between two generations regarding the formation of initial trust and behavioral reactions.

Keywords: Online Travel Agent, Behavioral Intentions, Trust Propensity, Initial Trust, Familiarity with E-travel Shopping, Propensity to Web Risk

Topic: Economics

Link: https://ifory.id/abstract/ghJwZdz97EnL

Conference: International Conference on Economics, Business and Economic Education Science (ICEBEES 2019)

Plain Format | Corresponding Author (Faisal Arsya Rakhmada)

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