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The purpose of this research is to identify a marketing communication strategy with e-commerce. The methods used in this research is a descriptive method, to present an overview of the related phenomena. The results of this research identify that marketing communication strategy in e-commerce, using online marketing by disseminating information through advertising, sales promotions do sales promotions online on the website, promo code, word of mouth, and utilizing social media. This is due to good promotional activities. Of course, the research is that the marketing communication strategy in e-commerce is the main sales promotional tools used in e-commerce and good service.