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This study is intended to examine the effect of niche marketing and co-creation of experience to the competitiveness of tourism destinations. The research is conducted by utilizing explanatory survey method to a population of 64 (sixty four) tourism destinations that are passed by sailing yachts in Indonesia. The observation unit is the managers of integrated yacht tourism destinations. Hypothesis testing used is Smart PLS (partial least square) to examine the series of relationships between latent variables in a limited population. The results show that niche marketing and co creation of experience are able to increase yacht tourism destinations, while co creation of experience has a greater role to improve destination competitiveness compared to niche marketing strategy.