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PRODUCT QUALITY DEVELOPMENT, PRODUCT DESIGN AND MARKETING ON-LINE BASED ON TRAINING AND ACCOMPANIMENT
Ita Rifiani Permatasari

Jurusan Administrasi Niaga Politeknik Negeri Malang


Abstract

This community service aims to improve the ability to manage the souvenir business made from ceramics and merchandise, which is located in the Ceramic Village of Malang City. They have fundamental problems like product quality and product design that are still underdeveloped, as well as obstacles in marketing field. The supplies will be given such as the concept of improving product quality, product design and on-line marketing. At the end of the program, they will be evaluated with a business simulation, as well as mentoring and monitoring to run the business for 1 month. The expectation of this activity by providing theoretical supplies, product design training and on-line marketing to ceramics and merchandise businesses in Malang Dinoyo Ceramic Village is so that their businesses will grow and be competitive.

Keywords: Product Quality, Product Design and Online Marketing.

Topic: Kewirausahaan Dan Inovasi Bisnis

Link: https://ifory.id/abstract/hN4gtRFyqjL6

Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)

Plain Format | Corresponding Author (ITA RIFIANI PERMATASARI)

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