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Capitalizing Intimacy: Muslimah Micro-celebrity in the Rise of Online Religion
Firly Annisa

School of Humanities,
Media Communication and Culture
Keele University, United Kingdom


Abstract

This research is altering of argumentations the discourse about obedient Muslimah is related to confidentiality, privacy and isolation. However, rather than being solitude and separateness, the Muslimah micro-celebrities presented of intimacy in the online media. Through YouTube, as an online channel, this article suggests the concept of Muslim micro-celebrity today has relations with privacy and intimacy. I intend that micro-celebrity offering new forms of religiosity and lived religious practices in online media and internet endorsed people to demonstrated religious practices online in the segmented audiences. Regarding online religion, this study aims to understand how micro-celebrities portrayal themselves as devoutness and sanctity to create their public, Islam — focusing on one of the famous Muslimah video bloggers who are representing ideal Muslim family namely The Sungkar-s Family. This article investigates new forms of online religion in Muslim vlogging that embrace with self-commodification in a degree of belief and piety. I suggest concisely upon how religiosity constructed through discourse, language and representation, and in the process provide sight of how religion as part of private life became a public issue. It also can be seen social media consider spatial, interactive and political in the imaging of the religious, contemporary society in Indonesia today.

Keywords: micro-celebrity, intimacy, mediated intimacy, public Islam, Youtube

Topic: International Symposium on Social Sciences, Humanities, Education, and Religious Studies

Link: https://ifory.id/abstract/hRtEerpajLCX

Conference: The 3rd International Conference on Sustainability and Innovation (ICoSI 2019)

Plain Format | Corresponding Author (Firly Annisa)

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