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Information and communication technology (ICT) is technology innovation that enables improvement of efficiency, productivity and competitiveness for business organization, however many small business have not adopted this technology to support their business activities. This study examines the barriers in adoption of ICT especially online stores by small business entrepreneur. Technology acceptance model (TAM) used as a theoretical basis for this quantitative study. Data were collected from 336 Indonesian small business entrepreneurs, this study integrates usefulness, easy of use, resource, and social as factors that effected entrepreneur to adopt this technology. The results show that easy of use and resource are the greatest barriers for the entrepreneurs to adopt the technology. This study extends our understanding about adoption technology. Furthermore, these results provided an insight for entrepreneurs, government and others stakeholder to develop strategy to decrease resistance of technology adoption by entrepreneurs.