Indonesia Conference Directory

The rapid development of communication technology contributes to the information search pattern. One of the effects of the change in information seeking has affected the socio-cultural process of society, including the formation of self-identity and social identity. As a country with the largest Muslim population in the world, Indonesia cannot be separated from being influenced by strong religious life. One of the new developments in social change in the religious sector is the emergence of pop culture in Muslim youth lives which is characterized by the popularity of hijabers, namely the teenage girls community with a form of hijab that is no longer traditional but colorful. In addition, social media such as Instagram with visual power, as well as the emergence of clerics and religious teachers who diligently raise the dialogue on religious discussions through Facebook and / or YouTube also enrich the search for information about Islam. This study aims to describe how the innovation of dakwah (Islamic Preaching) through the media contributes to the process of building religious identities of the teenagers. The theoretical framework used in this research is the identity and technological determinism. Methodologically, the single case study used in this research is to describe the consumption of social media and the process of building the religious identity (Muslim) of the adolescents in Yogyakarta. Data is collected through in-depth interviews.