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Creative-economy has become a center attention of the Indonesian government, which is established with Badan Ekonomi Kreatif (Bekraf) in 2015. However, funding or capital is still considered as the main obstacle for the creative-industrys startups, as the driver for creative-economy, in developing their business. The difficulties faced by the creative industries actors to get funding from banks or financial institutions, because the majority of the actors hold intangible assets. This study focuses on creative industries sub-sector which dominantly holds intangible assets, namely application and game developer sub-sectors and has purpose to examine the parameters of loans, credit and funding in organizational and institutional. These contain indicators that will be analyzed whether these might influence the funding to the actors. The study was conducted by interviewing the investors who were speakers and pitching judges at the Go-Startup Indonesia event on October 26, 2018 in Bandung. Explorative research is carried out by using qualitative methods. Triangulation is used for checking the validity of data. The result of the analysis shows there are nine indicators that influence investors in determining their investment. By optimizing these indicators, it is expected that creative-industrys startups become easier in obtaining the funding for their business sustainability.