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The purpose of this paper is to figure out: (i) strengths and weaknesses, environmental opportunities and threats encountered by human resources in halal hotel, a type of hotel following the requirements of Islamic moral principles; (ii) halal hotel market business position; and (iii) a proper business strategy to be applied by halal hotel to enhance its human resources. The sample of this research was human resource in halal hotel in Bandung, West Java Province. The data analysis used internal and external strategic factor matrix (IE). Key external strategic variables that pose current threats are: higher competition, lack of best practices of halal hotel, low productivity of Muslim workers, decreasing loyalty of part-time workers, and rapid development of information technology and communication. The key internal strategic variables are productive age of human resources in halal hotel, multy-tasking skills, hospitality, announcement of prayer time, stop working on prayer time, Sharia-based services (serving halal food), reading al-Qur-an ability of personnel, knowledge of Islamic law, Sharia-based working activities, conveying Salam, women personnel using veil (hijab), and higher emotional quotient. Based on the business position of the present human resource in halal hotel which is in quadrant I, the strategy properly applied is the growth or concentration strategy. The research was only conducted to human resource in halal hotel located in Bandung, West Java Province, thus it cannot be generalised to wider areas, and this research used the survey method wehre the date collection process was done in a certain point of time or cross-section, whilst the environment would experience extra quick changes. Therefore, it is important to do this research in the future and different areas. The originality of this research shows the comprehensively strategic alternatives in human resource for halal hotel, by using strengh weakness opportunity threat and IE matrix analysis, and research location which is conducted in Bandung, West Java province has different tourist condition and potentials from other regions.