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Yogyakarta Special Region Tourism Office conducts marketing communication through internet media, namely Visiting Jogja website. One of the cultural and historical tours Ijo Temple presents a beautiful sunset view and the history of the highest temple in Yogyakarta. The formulation of the problem in this study is how the tourism marketing strategy of Ijo Temple is to increase foreign tourist visits as well as what factors contribute to foreign tourist visits. This study aims to determine the marketing communication strategy of Ijo Temple and analyze the factors that influence the visit of foreign tourists to Ijo Temple. This type of research is qualitative research. Data collection techniques using interviews, observation and documents. This study uses a web communication model and Community-Bassed Tourism (CBT). The results of this study indicate that the marketing communication process by the Sleman Regency Culture and Tourism Office uses advertising, public relations and direct marketing. Planning events organized, press conferences, and tourism events such as famtrip and advertising and publicity online through the website.. The most influential strategies for increasing tourist arrivals are online events and publicity through the website. Factors that influence the visit of foreign tourists are the historical factor and the beauty of the sunset found in Ijo Temple