Study of Factors Affecting to Domestic Tourism Purchase in SMEs Food and Beverage Based in Manado City
Imelda W. J. Ogi (a*), Joy E. Tulung (a), Mirah H. Rogi (a), Christoffel M. O. Mintardjo (a)
Faculty of Economy and Business, Universitas Sam Ratulangi, Manado, Indonesia *ogi_imelda[at]unsrat.ac.id
Abstract
Keywords: SMEs; Food; Buying Decision; Domestic Tourist; Product Quality; Price; Location; Service Quality
Topic: Marketing
Link: https://ifory.id/abstract/jMGy68C4FQKL
Conference: Annual International Conference on Management Research (AICMAR 2019)
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