Indonesia Conference Directory

When MSMEs is confronted with a global market with a high level of competition, the MSMEs problem becomes even more complicated. Consumer behavior is increasingly critical to demand any business has an advantage in market competition. The era of the industrial revolution 4.0, there are three main challenges that must be understood by MSMEs, namely technology, automation, and disruption. Application of marketing strategies through the use of digital technology is one of the efforts to scale up for MSMEs to have competitive value. This study aims to determine the effect of knowledge management on marketing performance through the competitive advantage of food processing MSMEs in Purworejo Regency. This study uses data from a questionnaire distributed to 100 Micro, Small and Medium Enterprises (MSMEs) entrepreneurs engaged in food processing. Data were analyzed by qualitative research methods with the type of exploratory research. The results showed that knowledge management had a significant effect on marketing performance through the competitive advantage of food processing MSMEs in Purworejo Regency