A Telemarketing Guide in Selling Banking Services: A Data Mining Approach
Genesis Sembiring Depari1; Sri Vandayuli Riorini2;Christina Catur Widayati
Business and Management Department
Southern Taiwan University of Science and Technology
Abstract
Keywords: telemarketing, random forest, data mining, cross validation
Topic: Marketing Management
Link: https://ifory.id/abstract/jgeK8vctfCUG
Conference: The 4th International Conference On Management, Economics And Business (ICMEB 2019)
Plain Format | Corresponding Author (Genesis Sembiring Depari)
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